ARTDBL UIUX 2021
ARTDBL is a mobile website project based on the redesign of the content of the “Hotpot” public account. The project focuses on user experience optimization and interface design, aiming to enhance the browsing experience on mobile devices and deliver content to users more intuitively and efficiently. The design process focuses on information hierarchy, smooth interaction, and visual beauty, creating a clear and easy-to-use interface in a modern and minimalist style.
HI 2022 Branding 2021
HI 2022 is a pop-up event specially planned for the Chinese New Year to create a warm gathering space for people who cannot go home for the New Year. The project covers poster design, promotional videos, and peripheral products, conveying a festive atmosphere and sense of belonging through visual and interactive experiences. The design combines traditional and modern elements to create a unique brand image so that participants can also feel the strong New Year atmosphere in a foreign land.
![step4-2 [已恢复]_画板 1-46.png](https://static.wixstatic.com/media/8b6c5e_e523e7302a14411c9967c7bd6c3e7677~mv2.png/v1/fill/w_292,h_206,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/step4-2%20%5B%E5%B7%B2%E6%81%A2%E5%A4%8D%5D_%E7%94%BB%E6%9D%BF%201-46.png)
INTERVIEW Motion 2022
This project is based on an interview with the artist Lin Yusi, and a dynamic text video has been created. Through precise typographic design and smooth animation effects, the content of the interview is presented in a rhythmic visual language, allowing the audience to more intuitively experience the artist's thoughts and expressions during the viewing process.
INTERVIEW Motion 2022
This project is an animated video created based on the dream stories shared by three interviewees. Through a visual language that combines the abstract and the concrete, it dynamically presents fragments of their dreams and explores the fantasy and deep consciousness of dreams. The animation uses the flow
MOMENTARY Riso 2022
MOMENTARY is a series of Riso (stencil printing) works with a color theme that explore the unique beauty of the changing light and shadow of moments and the layering of colors. The special texture and limited colors of Riso printing are used to create visually compelling images that capture fleeting but vivid moments of color.
POINT LINE PLANE Branding 2022
This project is based on the core concept of “points, lines, and planes”. Combining relevant work materials, we planned and designed the visual identity and layout plan for the exhibition. The content covers exhibition space planning, promotional design, and brand visual presentation. With a minimalist yet powerful design language that emphasizes the relationship between geometric elements and visual rhythm, we create an immersive exhibition experience for the audience.
MID Publication 2023
MID is a publication based on the interview articles about the art festival in the “Daobingfu” public account. The book presents a rich record of artistic dialogues and activities through carefully arranged typography and visual elements. The design focuses on the reading experience and information hierarchy to make the content more readable, while retaining the unique atmosphere of the interview, providing readers with a window to gain insight into the art festival scene and the thoughts of the creators.